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Where Cuddles Last Longer

The home of modern kids comfort

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Babies are changed approx. 3,192 times in their first year

Shop the baby range

Kids get more oxygen, so they have more energy.

shop the toddler range

NEW ARRIVALS

  • Sleeveless Top and Shorts Set
    Regular price
    £12.50
    Sale price
    £12.50
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  • Leopard Print Romper
    Regular price
    £12.95
    Sale price
    £12.95
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  • Baby Solid Colour Romper
    Regular price
    £12.95
    Sale price
    £12.95
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  • Floral Zip Romper
    Regular price
    £12.50
    Sale price
    £12.50
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SALE

  • Pom Pom Headbands
    Regular price
    £2.95
    Sale price
    £2.95
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    £5.50
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  • Knot Bow Headbands
    Regular price
    £2.95
    Sale price
    £2.95
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    £5.50
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  • Stripe Two-Way Zip Baby Grow
    Regular price
    £10.00
    Sale price
    £10.00
    Regular price
    £14.00
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  • Pink Floral Two-Way Zip Onesie
    Regular price
    £10.00
    Sale price
    £10.00
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    £14.00
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What our customers say...

"It's more than I expected for such an affordable price. The material is thicker than high street ones and it washes a dream too. 100% recommend".

Amy, Mummy to Jax

Absolutely beautiful material and very soft. I bought a zip up and it has totally changed the amount of time it takes to change a nappy. Love love love!

Hana, Mummy to Libby

Love our RUJO outfit! The quality is beautiful, came in such gorgeous packaging, perfect gift for any little one.

Elarner, Mummy to Archer

The quality of the clothes are amazing. The gift was packaged amazingly which felt extra special. I will definitely be buying again.

Charlotte, Aunty to Chloe

Gorgeous quality, so easy to wear & perfect for my little girl. Highly recommended & brilliant customer service!

Jen, Mummy to Emmy

Loved how quickly the items came, super soft and amazing quality.

Maria-Jane, Mummy to Danny

I am so impressed with how comfy Harry is wearing RUJO and how cute he looks, the quality is also amazing. They come out the washing machine so nice without needing to iron. The price as well for such good quality, you would expect it to be more. Will definitely be buying a lot more!

Heather, Mummy to Harry

I placed an order last night and it was ready to collect today. Was wrapped up beautifully and both my little boy and myself love it. First class service and one I will definitely be using again. Big thank you.

Lauren, Mummy to Coby

The clothes that I bought for my new niece are absolutely stunning and the material is so soft. I will definitely buy more from RUJO.

Alex, Aunty to Zara